Hiring the Right Talent?​


Ray Kroc, Founder of McDonald’s is famous for his saying, “You are as good as the people you hire.” Hitting a home point with his crisp observation, Ray along with other luminaries of his time and age agree upon the importance of human resources in the business growth, and what critical role good employees play in the entire play of business processes.

“Great things in Business are never done by one person. They are done by a team of people” – Steve Jobs

Today, one of the most critical challenges facing an organization looking to create a comprehensive outreach is to attract and retain a core team of hyper-professionals. Organizations thrive by assimilating the right talent on board, nurture them for greater roles and letting them become core-managers who are adept at their work.

“It’s all about finding and hiring people smarter than you. Getting them to join your business, giving them good work and trusting them. And here’s the main thing – you must make them see their work as a MISSION” – Richard Branson

Keeping this in mind, organizations now need to have their social and employee engagements fresh, consistent and more focused than ever to keep attracting the right talent into the organization. However, this could only be done by first creating a pool of core A+ employees who work as the nucleus of the organization, around which the other employees gel together as the protons.

“Go after the cream of the cream. A small team of A+ players can run circles around a giant team of B and C players” – Steve Jobs


A quick reckoner of some intrinsic pointers will allow for scouring the right talents to take the business processes further. These are:

1.  Creating an organizational culture that is a talent magnet – A well-defined company culture creates an image fabric for the organization. This helps outline the vision and mission of the organization and helps attract people who naturally fit into the fabric. Whilst hiring, the organization should be on the lookout for talents who have a common vision of growth and can align their personal growth plans with the organizational growth aspect.

2.  Dynamism should not only be followed for sales, but also for recruitments – An organization should always be proactive in scouring for talents as great talents are never short on opportunities. Like an organization won’t wait to pitch in for a great business, likewise, it should not await right talent coming to it. This is one of the underlying hiring principles at marquee organizations like Google and Apple, and if they are doing it right, then other businesses should follow the lead as well.

3.   Specialists in place of Generalists – What many companies fail short of visualizing is to not have horses for the right courses. One would see generalists filling up critical positions where the entire organizational funnel lies, which chokes the business growth from the inside. Companies never do see the need for specialists to do the job, as they believe that a single node can undertake multiple assignments. This is where the organization lags the fulcrum to growth and throttles better business. Specialists who know an area inside out are at times perfect for the job and hence should always be preferred over potential do-all.

4.   Evolve, Change and Reiterate – Gone are the days of sticking to a single formula for business growth. Even traditionalists do not adhere to the same today. A business to stay relevant needs to constantly up its game, and simultaneously needs to change the due course of its hiring as well. A well-defined yet lucid hiring plan allows for upping the application volume and sifting through the right candidates to get the best talent.

5.   Scale with the right talent – Every organization has a core of A+ employees. The game here is to seek if the right people are the core A+ members of the organization. To build a business well, the need here is to get the right people under a right plan and create that winning nucleus. This allows for scaling the business in the right way, with the right individuals who have the right attitude.


Making the employee the hero of your story allows for building a fairytale unicorn business. All that is needed is the right idea, the right plan and the right push. As Seth Godin rightly said, “People do not buy goods and services. They buy relations, stories and magic”. Make the right hiring your magic sauce, and see your business becoming the favourite cookie in town.

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